Jon Itkin, founder and principal consultant
Jon built his career working on high-stakes strategy, messaging, and storytelling challenges for companies ranging from giants like Google, Meta, and Salesforce to early-stage startups, both as an in-house marketer and an external consultant.
Since launching In The Kitchen in late 2023, Jon has led more than 30 positioning exercises for B2B technology companies from publicly traded and private-equity-held category leaders to high-growth startups hitting their first wave of scale.
Jonathan Haggard,
executive creative director
Creative leadership, brand ideation, and systems design. Past clients: Apple, Airbnb, Beats, IBM Watson, Microsoft.
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Malissa Smith,
brand design
Brand ideation and systems design.
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Ariadna Vilalta,
production design
Brand ideation and graphic design.
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Chris Kuchta,
web development
All things Webflow.
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Ryan Paul Gibson,
qualitative research
Customer interviews and insights.
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Kristen Matteo,
presentation design
Slides and deck templates.
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