Get expert help clarifying positioning and creating a razor-sharp message that makes your unique value obvious to the entire market.
Positioning consultants don’t do the work. Agencies aren’t great at positioning. In The Kitchen fuses deep expertise, proven methodology, and ink-stained grit to get your company aligned on positioning, then bring a hard-hitting message to market.
Our clients have good options to help sort out positioning. This is why they choose us.
Most positioning consultants want to rush you through a framework or spend months doing expensive research. We take the time to understand your situation deeply without getting bogged down.
We’re strategic thinkers and dyed-in-the-wool doers who deliver foundational sales and marketing tools, not just the thinking behind them.
Once you’ve hit scale, positioning is different. We have extensive experience working with multi-product companies in mature categories.
Our clients have good options to help sort out positioning. This is why they choose us.
We start by quickly extracting useful information from your team, documents, and third-party sources. Our discovery process is well-oiled (and AI-enabled).
We’ll establish a shared understanding of your situation, interrogate the problem, and define success.
We spend time with sellers, marketers, product leaders, and executives, surfacing insights about your buyers, competition, and market. If additional research is needed, we get it done.
We have a structured approach that we tailor for each client. We do in-person, virtual, and hybrid workshops. The workshop takes two half-day sessions over two consecutive days
You’ll walk out of the workshop knowing exactly where things are going. Then we’ll follow up with a memo putting all the decisions in plain English
Most consultants send you a deck and a bill, then leave you with a lot to figure out. All of our positioning projects include market-facing deliverables that put your positioning to work.
