We cost less than McKinsey
and more than a freelancer

In The Kitchen delivers authentic positioning rooted in facts and insight and expressed via battle-ready GTM content for an affordable price.

$60,000 workshops and $250,000 positioning statements are a thing. We’ll never ask for that.

Positioning + Messaging

Our basic positioning and messaging package starts at $20,000 and includes:

Comprehensive discovery process

Stakeholder interviews

Customer interviews

Positioning workshop

Positioning memo

Design-ready homepage or sales deck copy

Add-ons

Qualitative research

$7,500 to $20,000 depending on audience and sample size

Messaging frameworks

Starting at $5,000

Additional copy

Starting at $5,000 per page

Message testing and iterative loops

Starting at $3,500

Most In The Kitchen clients start with the basic positioning and messaging package plus one add-on.

Branding

Brand refreshes and redesigns start at $60,000 
and include:

Positioning and messaging basic package

Brand brief

Conceptual design exploration + rounds of refinement

Brand guidelines (Figma)

Site Launches

Site launches start at $50,000 and include:

Content strategy

Web design

Copy

Webflow development

Presentation Design

Presentation design support starts at $5,000 
and includes:

All slide design

Slide template creation (PowerPoint or Google Slides)